Experience the place where the Dallas Cowboys train and work 355 days a year.

Dr Pepper Ring
of Honor Walk

The signature feature in the retail development is the new Dallas Cowboys Ring of Honor Walk presented by Dr Pepper. Inspired by the Ring of Honor at AT&T Stadium, the area honors the 22 members of the Dallas Cowboys Football Club who have made outstanding contributions throughout the team’s history.

Omni Frisco Hotel

From shopping at Charlotte Jones Collection to dining at Neighborhood Services, Omni Frisco Hotel offers guests an array of amenities. With a chic coffee and wine bar in the lobby along with a fourth-floor pool bar and deck, The Edge, this hotel captures the energy and future of this vibrant North Texas city, making it the ideal location to create the ultimate experience.

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Tostitos Championship Plaza

Tostitos Championship Plaza serves as the heartbeat of The Star campus. Whether participating in activities on the Dallas Cowboys 50-yard replica turf field or making your way into one of the many events hosted in Ford Center, the Tostitos Championship Plaza is both interactive and engaging for all those visiting The Star.

Cowboys Fit

Cowboys Fit offers a comprehensive experience with over 60,000 square feet of luxury gym amenities located at the Dallas Cowboys World Headquarters at The Star in Frisco, Texas.

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Channel the winning business tradition of the Dallas Cowboys and the Jones Family. Formation’s exclusive membership offers an elevated work experience on The Star’s aspirational campus. Choose from open workspaces, dedicated desks, and private offices to leverage our home field advantage for your business. Memberships are on sale now.

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Coming Soon


The most coveted address at The Star. Located in Frisco, Texas, this 17-story luxury residential tower overlooks the 91-acre campus of Dallas Cowboys World Headquarters.


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