Ford Center
2026 EAST-WEST SHRINE BOWL
Get ready for one of college football’s premier all-star showcases! The 2026 East-West Shrine Bowl kicks off at 6:00 PM on January 27th, 2026, at the Ford Center at The Star in Frisco, Texas.
This legendary game brings together top college football talent from across the nation, giving them the opportunity to impress NFL scouts, coaches, and executives from all 32 teams — all under one roof.
For over a century, the Shrine Bowl has launched the careers of football legends like Tom Brady, Walter Payton, and John Elway, as well as today’s rising stars such as Brock Purdy, Zay Flowers, and Isiah Pacheco.
But the game is about more than football — it’s a celebration of hope and healing. All proceeds benefit Shriners Children’s, helping provide world-class pediatric care to children with complex medical needs.
Don’t miss your chance to see tomorrow’s NFL stars today — and support a great cause while you’re at it.
Secure your tickets here.
GETTING TO THE STAR
